Using H5P

Tools: H5P, Canva, ChatGPT

My Role: Instructional Designer, eLearning Developer

Time: 5 hours

Client: Prospective client

Challenge

Design an effective problem-based end of course assessment to assess learners on the Quantification Fixation Principle: Pricing Strategies.

Solution

This branching scenario is designed to help learners understand how price perception affects sales. The learners plays the role of a marketing consultant, guiding a skincare brand through a pricing challenge. Learners diagnose why a €39.99 price isn’t converting, explore price framing techniques, and handling client objections. The structure ensures realistic decision-making, reinforcing key pricing strategies through feedback loops and applied problem-solving.

Pros

The branching scenario encourages real-world problem-solving by simulating a client consultation.
It requires learners to diagnose the issue before taking action.
Reinforces critical thinking. T
The scenario provides immediate feedback for every choice, enhancing retention.
Effective feedback guides the learners to think about their choices.

Cons

Loopbacks might feel repetitive for some learners
Learners may want more open-ended exploration instead of fixed choices as there is not only one solution for this client issue.